April 22nd, 2008
ClickStream CEO and founder Cameron Turner will be speaking on the the following topic:
Beyond the Web: Extending Analytics to All Corners of Users’ Experience
An abstract of his talk follows. If you’ll be at the Googleplex that day and would like to attend, please let us know: info (at) clickstreamtech (dot) com
In the last 5 years, the Web Analytics market has growth to a half-billion dollar industry, led largely by Google Analytics. ClickStream Technologies, of Berkeley California, extends the concept of user experience beyond the web to include all user behavior, both online and offline. Through their core product, ClickSight™, they help software companies and large enterprise IT departments identify how software is used in situ, on a click-by-click basis, over time. Cameron Turner, ClickStream’s CEO will be here to give a brief demo of their system followed by an interactive conversation on clickstream analytics and research best-practices. Topics covered will include blending online and offline activity to identify user goals and key scenarios, how to best leverage “waterfront real estate” in online and offline user interface spaces and the future of analytics including biometrics and explicit user feedback.
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April 21st, 2008
ClickStream Technologies will visit InterOp ‘08 in Las Vegas, NV next week. Will you be there, too? Let us know: info (at) clickstreamtech.com
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July 17th, 2007
Visit our Testamonials page to see what Mike Talvensaari, Product Manager of Adobe’s Create Suite, has to say about the value of ClickStream’s latest study for his team. Here’s an excerpt:
“ClickStream gave us insight into which products should be marketed together, which features we needed to invest more resources in, and which features we needed to prioritize development on, based on Clickstream’s feature usage data.”
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July 10th, 2007
Here is an abstract of the talk to be given by ClickStream CEO and founder, Cameron Turner:
Software Instrumentation: How to Developer Smarter Products with Built-in Customer Intelligence
Microsoft and other companies have long used product instrumentation to create a feedback loop to connect users to developers of their products. Using customer experience feedback, the product development process becomes more intelligent, dynamically enabling developers to focus on profitable features and relieve testers from covering unused features. During this session we’ll explore the concept of instrumentation, discuss successful examples of product instrumentation from Microsoft’s product teams, identify opportunities for test matrix reduction and discuss how Windows developers can instrument their own applications today, including topics of user sample generation, key performance indicators and lawful user monitoring.
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May 21st, 2007
Adobe recently used our ClickSight technology to learn more about what users do with their products. Here’s what Sharma Hendel, Senior User Researcher at Adobe, had to say about the project:
“ClickStream Technologies has given us new insight into how our products are used. This allows us to target user research, focus marketing and development on the right areas, and enhance the user experience”
Read more in the press release.
Thanks to all of the Adobe Creative Suite users who participated in the study. Winners of the CS3 and cash prizes will be contacted via email.
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April 19th, 2007
I recently spoke with a former colleague, at a major knowledge management company. I told him about ClickStream’s enterprise product, ClickInsight. His initial reply was:
“This is so Big Brother — we would never go for that.”
I don’t have an older brother, but I am one – and I know my little brother is grateful that I was there to hold his hand when he was younger, and keep him out of trouble when he was older (although he hasn’t needed me for the latter in a while). Of course, there were times he wished that I would shed my protective nature and let him do whatever he wanted.
This contemplation led me to the topic of user transparency in a corporate environment. While this practice yields large benefits to organizational development, it also raises employee privacy concerns. The main one being “I don’t want my workplace to turn into a policed state.”
First, let’s examine the benefits an employee could receive from a technology usage monitoring approach. By the way, don’t assume that your computer activity is not being tracked already.
Wouldn’t you love it if:
–your computer detected that you were having problems with Excel, and connected you with an expert user within your company?
–the IT department made your computer faster by uninstalling programs that it knows you never use; and had a way easier time troubleshooting why some of your apps tend to crash (am I the only one whose application crashes were troubleshooted by IT for hours if not days)?
–you could see your hourly productivity rates (clicks per hour) and the amount of time spent it in each application on your computer, and could use this information to justify an adjustment to your work schedule?
Sounds great, right?
While the idea of your boss knowing which websites you visit (we choose not to collect that, by the way) or how much time you spend working in Outlook or playing Solitaire can be unnerving, there’s no question that the larger aggregate information is critical to the business as a whole in this age of information. We’ve already seen the results in our small company. The real question is, can you trust your boss to use the information effectively and not micromanage your technology use? (For the bosses reading this, this issue can easily be avoided by anonymizing the data at the initial point of collection.)
Our software is designed not as a policing tool—it’s intended for IT professionals and business managers to understand aggregate activity trends. Plus, if you’re not spending all day building your avatar, chances are you don’t have anything to worry about. The benefits above are just a few from a long list of ways that technology activity tracking can make you and your company more effective.
What’s you perspective on this?
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March 26th, 2007
Please stop by our booth to learn more about ClickInsight™ for Enterprise.
Microsoft Management Summit (MMS) 2007 runs from January 26-30th at the San Diego Convention Center. For more information about MMS, please visit http://www.mms2007.com
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