“Packaging” a Punch
Q: My company designs audio software that can create, edit and perform music. It’s really great software. We’re all encouraged to take it home and play with it, and I use it for my side DJ-ing business. I love this app.
Here’s the problem: I keep telling my friends and other DJs about it, but it’s hard to get them to bite. It’s expensive software. And it’s pretty complicated for the layman. From what I can tell, the friends I’ve given copies to only use about a quarter of the features (and I think the real value is in some of the lesser-used, harder to find features). So, they ask me, why pay for something when you only use half of it? They’ve got a point. I think the cost and complexity of our software is getting in the way of uptake, but we have no way of restructuring our product. Help us put this problem in perspective so we can take over the mainstream.
A: Effective bundling is the answer to your problem. ClickStream can help your company to design the appropriate product packaging for your software.
ClickSight allows us to collect data about features within an application. We pair usage data with our anonymous participant profiles to allow us to construct a representation of who is using which features. ClickStream will analyze which features are best packaged together and suggest ways to make valuable features more visible within the application. As an added bonus, we can tell your company which features no one is using, so you won’t needlessly update these features for your next release. By effectively splitting up your feature-rich software, you can offer the right features to the right user for the right price.
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